Finding the right information online on how to write a music press release can prove to be quite challenging because of the lack of quality information that is actually available. Before you can write a proper press release for your next music campaign, you must first understand what a “Press Release” is. Simply put, a press release can be an event, a tour, a new release, anything that would be deemed “newsworthy” in the eyes of the media. Why in the eyes of the media? Because the media and in this day and age, sometimes bloggers(this can be confusing), are the ones that will be deciding whether or not your press release gets read and or published to the masses as ‘news’.
The tricky part about writing a press release is keeping it “strictly facts” and ZERO opinion, also referred to as being non-bias. Why keep it non-bias? 2 reasons, and they both make a strategic difference a) So journalists take you seriously and consider printing your news, and b) so that you can also cater to the bloggers who write online, in which most of whom like to read the press release, listen to the music and form their own opinions and then write about them on blogs.
Covering both print and online distribution of your press release is just as important as how you structure it, this is where hiring a music PR pro comes in handy, their databases are already filled with masses of contacts who you need to see your press release, such as journalists, print media, TV, radio, film, important websites, magazine, new paper contacts and more.
True enough you can easily mail a copy of your press release out to your own contacts, but chances are that isn’t enough. Securing a PR pro in order to reach the right media contacts with the right message is highly advisable. After all, you wouldn’t send a plumber to fix your electricity, so use the same type of rationality when it comes to your music and it’s exposure.
PREP WORK ( YOU WILL USE THIS IN STEP 4) : MAKE A LIST OF KEY POINTS YOU WANT IN YOUR PRESS RELEASE IN ORDER OF IMPORTANCE.
Let’s take a look at the actual structure of a music press release now, there are the must have basics, the first things you will write in your upper left hand corner of your paper are the following in this order:
FOR IMMEDIATE RELEASE
PHONE / EMAIL
INRE: ( a short one sentence summary of your news)
STEP 2 : YOUR HEADLINE
The headline you use must be eye catching, newsworthy, in BOLD and one sentence. Do not write it in all caps or use italics, quotation marks or any other extra characters. Keep it simple but appealing, a journalist sees millions of headlines in a life time, make sure yours stands out.
Break out artist John Doe Smith announces album release date is set for Christmas day
STEP 3: YOUR OPENING PARAGRAPH
Ok, so the journalist read your headline and hasn’t thrown your press release away yet, now what? The headline is the first thing that readers see, but it’s your 4-6 sentence opening paragraph that is going to keep them interested and reading the rest of your release. Your opening paragraph should cover the who what, when, where and why. Don’t forget, facts only, if your press releases looks like an advert not only will it see the trash, but the media will not deem your press releases as credible.
Step 4: Your Closing Paragraph
Since you’ve already covered the WHO, WHAT, WHEN, WHERE AND WHY in your opening paragraph, now use your closing paragraph to mention your key points or other facts that weren’t covered in paragraph one, and your management’s contact information if you so chose to list it.
Finally, once your entire press release has been written, centered in the middle at the bottom of your press release should be the symbols ‘ ##### ‘ ; this informs the news wire or press receiving the information that they have reached the end of your press release.
GiGi Capone PR specializes in press releases and print ready press materials for music industry professionals and small businesses. Mention this article and receive 20% off your first order with us, new clients only.
Samples of press releases that have been written by GiGi Capone PR & Associates: