What is an EPK and why is it so important?

I often run across indie artist and veteran artists alike who do not know what an EPK is or what it is for. Simply put, an Electronic Press Kit better known as an “EPK” is one of the most important tools that you will ever need to shop your music to media and the industry. The contents of a EPK varies from artist to artist but there are some very important core basics that always need to be included; no matter level of the game you’re on in the music business.

Who might ask to see my EPK?

  • Record Labels
  • Members of the press
  • Distribution companies
  • Taste-makers
  • Consultants
  • A&R
  • DJ’s and more!

Below you will find 4 of the most important of a variety of elements that make up an EPK.

  1. A Biography – This is the real life story of you and how you became involved in music, What inspires you, what you have accomplished so far, where you are currently with your music and finally where you plan to take your music in the future and how you plan to do it. Here’s the catch; a bio should be no longer that ONE page.
  2. A Discography – A detailed listing of every properly copy-written or in some indie cases “promotional song or remix” you have released. Make sure you start from newest to oldest so that the first thing the reader sees is your current material.
  3. Press Pictures – One of the most important things that I like to stress to artists about pictures and the press is, ALL pictures must be HIGH RESOLUTION pictures. For example 1280 x 1024 300 dpi is considered a high res picture. The graphic designer doing the visuals for your EPK is sure to have a fit if your press pictures aren’t high res as well; the higher the quality the better the design is the general rule of thumb.
  4. A Link list- a list of all your social networks, websites and video links so that the person receiving your EPK can easily find all of your online data.

I can not stress enough how your visual presentation is just as important as your audio package and should be shown the proper attention by a professional; you never know who may see your EPK and you want it to be right. I also recommend having printed copies on hand, some labels still do it the old fashioned way and don’t accept email solicitations. Some labels may also require you to mail them a physical copy along with a demo CD.

When it comes to your EPK you have to ask yourself “What makes my EPK stand out among the sea of EPK’s industry professionals see every single day?”. That question alone makes all the difference in the world and shouldn’t be taken lightly.

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